Writings
Curiously, some people like to know what I think. Here are some thoughts I've chosen to share.
[ 1 ] The frictionless checkout: UX tactics that drive conversions
A practical guide to UX patterns, human psychology, and proven eCommerce tactics for designing smoother, high-converting checkout experiences.
[ 2 ] Empowering Investors: Designing an Intuitive Mutual Fund Experience
This case study showcases how thoughtful design decisions created a smarter, more accessible mutual fund experience for all users.